Permission Campaigns

The greatest advantage permission marketing has over traditional forms of marketing are higher engagement rates. Every marketer knows that an engaged audience is easier to turn into a paying customer – and an engaged audience can be effectively built via permission marketing.

Velti’s permission marketing suite is used by mobile operators and brands globally, to obtain marketing communication opt-ins from prospective customers before sending them marketing messages. Opt-In is an essential part of the sustainable customer dialogue and one of the more effective forms of communication as customers are in control of the messages they receive. Moreover, as they want to receive those messages, not only customer satisfaction but also your conversion rates will be higher. 

Program performance can be further maximized by leveraging Velti’s Daedalus AI Engine for highly personalized campaign targeting and Gamification mechanics to ensure outstanding customer satisfaction. 

Our Adaptive Recommendation Engine – DAEDALUS helps our clients recognize their customers’ preferences and characteristics, allowing them to run targeted permission marketing campaigns with maximum response rate.

Our suite of innovative and entertaining gamified solutions is tailored to maximize customers’ engagement and at the same time intrigue and motivate them to give their consent.