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Engineering Intelligence Mobile Marketing
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Athens, 15125, GR
Personalization, automation and high performance: the three goals that every digital marketing campaign strategy desires to accomplish concurrently in this fast-paced technological era.
Daedalus, Velti’s powerful Artificial Intelligence platform, has been developed with the aim to make marketing communications ‘smarter’. Daedalus uses predictive analytics and machine learning algorithms to automate and optimize the mobile campaigns’ planning process and recommend the type of communication that best fits each end customer’s profile and preferences.
To do so, Daedalus captures and analyses a large amount of near-real time contextual data from multiple sources to create the unique 360˚ profile for each customer. Knowing the customer’s current status, Daedalus uses its AI algorithms to evaluate different, multiple customer journeys for each one of them, and define the one with the highest probability to lead to the desired business actions. The result is truly personalized communications which combine the best offer with the best message and the best possible timing, increasing customer satisfaction and maximizing the campaign’s conversion rate.
Personalization, automation and high performance: the three goals that every digital marketing campaign strategy desires to accomplish concurrently in this fast-paced technological era.
Daedalus, Velti’s AI customer value management platform, has been developed with the aim to make marketing communications ‘smarter’. Daedalus uses predictive analytics and machine learning algorithms to automate and optimize the mobile campaigns’ planning process and recommend the type of communication that best fits each end customer’s profile and preferences.
To do so, Daedalus captures and analyses a large amount of near-real time contextual data from multiple sources to create the unique 360˚ profile for each customer. Knowing the customer’s current status, Daedalus uses its AI algorithms to evaluate different, multiple customer journeys for each one of them, and define the one with the highest probability to lead to the desired business actions. The result is truly personalized communications which combine the best offer with the best message and the best possible timing, increasing customer satisfaction and maximizing the campaign’s conversion rate.
First Daedalus launch in 2017!
Daedalus has revolutionized the way mobile marketing campaigns are planned and targeted, bringing significant advantages to the traditional process:
Daedalus algorithms incorporate a set of pre-defined communication options, creative copywriting, the time element, and the 360˚ customer profiles, to optimize and personalize dialogues. Your campaigns become relevant and highly-targeted and your customers feel appreciated and understood.
From account and project management services, through copywriting and campaign planning, to rewards management and content localization, our team of Velti experts handle every aspect of your customer retention and engagement program to ensure optimum results.
Whether looking to increase ARPU, reduce churn, or deepen customer engagement, Daedalus’ self-trained algorithms are designed to increase the performance of any type of marketing campaigns with time, and help you achieve a desirable return on investment.
Daedalus is live since 2017 in multiple mobile operator programs in Europe and other regions, demonstrating remarkable conversion rates, boosting revenues and enhancing NPS scores. In 2020. Daedalus won 3 Effective Mobile Marketing Awards for the unique results achieved in T-Mobile Netherlands, in the categories ‘Most Effective Use of Data’ and ‘Most Innovative Campaign’, as well as the annual Grand Prix award.
Daedalus algorithms incorporate a set of pre-defined communication options, creative copywriting, the time element, and the 360˚ customer profiles, to optimize and personalize dialogues. Your campaigns become relevant and highly-targeted and your customers feel appreciated and understood.
From account and project management services, through copywriting and campaign planning, to rewards management and content localization, our team of Velti experts handle every aspect of your customer retention and engagement program to ensure optimum results.
Whether looking to increase ARPU, reduce churn, or deepen customer engagement, Daedalus’ self-trained algorithms are designed to increase the performance of any type of marketing campaigns with time, and help you achieve a desirable return on investment.
Daedalus is live since 2017 in multiple mobile operator programs in Europe and other regions, demonstrating remarkable conversion rates, boosting revenues and enhancing NPS scores. In 2020. Daedalus won 3 Effective Mobile Marketing Awards for the unique results achieved in T-Mobile Netherlands, in the categories ‘Most Effective Use of Data’ and ‘Most Innovative Campaign’, as well as the annual Grand Prix award.
Advanced AI technology
Fully automated
Self-adjusted and self-learning
Data-based actionable consumer insights