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Velti’s Digital Marketing team provides the right balance of strategists and creative minds to navigate in today’s online landscape. We utilize a unique digital marketing mix based on performance through a vast array of digital channels, including:
- Social Media Marketing
- Self-Serving Ad Platforms
- Search Engine Ads
- Display and Video Ads
- External Partnerships/Solutions
- Affiliate Marketing
- Programmatic
Velti’s Digital Marketing team provides the right balance of strategists and creative minds to navigate in today’s online landscape. We utilize a unique digital marketing mix based on performance through a vast array of digital channels, including:
- Social Media Marketing
- Self-Serving Ad Platforms
- Search Engine Ads
- Display and Video Ads
- External Partnerships/Solutions
- Affiliate Marketing
- Programmatic
Each member of our team plays a pivotal role in creating a successful formula across all of our initiatives. Coming from diverse backgrounds in digital marketing and advertising, we bring to the table a unique skill set ranging from Analytics, SEO and PPC specialists, Social Media experts and Graphic design.
The result?
An extremely agile digital team, equipped to handle a storm of optimization and market challenges!
The in-house performance marketing team of Velti was launched in 2018, in track with the general shift towards a digital direction and business model. Within the first three years, Velti has achieved a remarkable year-on-year growth in terms of both sustainable digital investment and volumes of acquisition of new users.
Digital methods of communication and acquisition are measurable, fast and streamlined, as customers continue to require instant gratification combined with an easy online experience. Our department is constantly seeking to evolve in terms of raising product awareness, enriching the offering of our services and exploring new markets with high potential.
All of the above with the performance marketing mindset at the forefront.
Our team is fluent in building campaigns and analyzing data using a wide assortment of tools and platforms, including Google Search and Display networks, Facebook and SMM Platforms, Tableau Reporting, Google Analytics and various other trackers and optimization tools.
We also utilize a series of design tools including Adobe After Effects, Adobe Premiere and Adobe Media Encounter. In close collaboration with the rest internal stakeholders, we are able to produce meaningful reports, metrics and KPIs that empower us to make educated data driven decisions.
We measure and optimize everything with extensive A/B and multivariate testing, adopt technology solutions that allow us to automate, scale and hit the efficiency KPIs by incorporating machine learning and artificial intelligence in our daily operations.
You will often find us brainstorming creative content and interpreting data in a fun and forward thinking environment. We’re always searching for new challenges and like-minded people who want to become part of a gamified atmosphere to learn and evolve with our team!