Velti & Odido Shortlisted – ICXA 2025

Velti & Odido Shortlisted for ICXA 2025 Best Use of Technology Award

We’re proud to announce that our long-standing partnership with Odido Netherlands (formerly T-Mobile Netherlands) has once again been recognized internationally!

Odido has been shortlisted for the Best Use of Technology Award at the International Customer Experience Awards (ICXA) 2025.

This recognition celebrates the success of Odido’s Prepaid Surprise Loyalty Program powered by AI-driven personalization, real-time CVM, gamification, and Velti’s marketing automation platform —the longest-running loyalty initiative powered by Velti. By harnessing advanced technology and data-driven personalization, we’ve continuously delivered engaging, rewarding experiences for Odido customers, strengthening loyalty and driving measurable business impact.

Key outcomes of the program include:

• Sustained increase in customer engagement and satisfaction

• Strong reduction in churn rates

• Long-term uplift in customer lifetime value (CLV)